Psychologists at Tufts University gave puzzles to solve, in a limited time, to two groups. One group had a standard light bulb light up partway through the test while the other group had a fluorescent light come on. The ones that saw the light bulb were 50% to 70% more successful at the puzzles than the ones with the fluorescent light.
The researchers running the study felt that the image of the light bulb representing an idea is so entrenched in our society that seeing one come on actually stimulates our creativity.
I say put them in meeting rooms, class rooms, libraries and any place we need to have an epiphany.
No comments:
Post a Comment